Why does responsible business make better brands ? Change makers will share their true commitment in CSR at the first International Committed Brands Congress® held at PRODURABLE on April 10th at Paris Palais des Congrès (Paris Convention Center).
Three major topics will be under focus, each of them introduced by international leaders of NGOs. Just following their introductive keynote speeches, panels of 4 to 5 CEO or C-suites representatives of companies or consultancies will discuss their commitments and how they are encompassed within their strategy and business development.
Sustainable sourcing and circular economy: shifting for the better
Mitigating GHGE: beyond responsibility, a matter of trust and societal utility
How Brands can help consumers change for a more responsible consumption?
The panels will be prepared and moderated by experts of the topics, enabling the public to discover in details the reality and the relevancy of the approaches. Discussions will not avoid controversies.
The Committed Brand Congress® will be introduced by François de Rugy. At the end of the day, the panel members and the partners will attend to a special venue, in a CSR committed restaurant in Paris.
Potential NGOs participation:
Greenpeace European Director Jorgo Riss
WWF French President Isabelle Autissier or WWF French Director Pascal Canfin
Global Compact President Fred Krupp
Partners already engaged in supporting the Committed Brands Congress® :
The NetWorkOne, world leading independent agency network for advertising and communications
The Shelton Group, a major US consultancy group
The congress will be proposed to a restricted number of participants (120 people max) : from CEO Board members to CSR Directors, paying a fee of 590 € VAT free to attend the Congress and the dinner.
It will be held in partnership with the Guardian, for an exclusive press coverage.